COLORADO SPRINGS, Colo., Could 3, 2021 /PRNewswire/ — USA Swimming and Phillips 66 right now launched the Make a Splash Digital Tour introduced by Phillips 66, marking the 48th yr of their collaboration to prioritize swimming classes for kids and to coach dad and mom about drowning prevention.
The Make a Splash Digital Tour introduced by Phillips 66 will kick off with a Fb Stay occasion, “Swim Classes 101 with Cullen Jones and Nathan Adrian,” on Wednesday, Could 5, at 5:30 p.m. EDT (2:30 p.m. PDT). The 2 Olympians and new dads will discuss concerning the significance of getting youngsters into swim classes and reply viewers’ questions.
“Swimming is a enjoyable and wholesome exercise that individuals of all ages can get pleasure from their complete lives, so it is necessary to show youngsters correct swimming methods early,” mentioned Jones, a four-time Olympic medalist and USA Swimming Basis Ambassador. “We need to encourage dad and mom and guardians to enroll their youngsters in learn-to-swim applications to allow them to be taught the basics of swimming.”
The digital tour will proceed by Could 15 in a sequence of print and digital adverts, interviews in native and nationwide media retailers, in addition to on the social media channels for USA Swimming and USA Swimming Basis. Athletes featured will embody Jones and Adrian, plus different USA Swimming Basis Ambassadors and Olympians Rowdy Gaines, Missy Franklin, Elizabeth Beisel and Ryan Murphy.
The tour is designed to coach the general public concerning the significance of this lifesaving ability. As Individuals alter to post-pandemic life this summer time, it’s critically necessary to reeducate youngsters on security fundamentals whereas close to swimming pools and different open waters.
“Security is a core worth of Phillips 66, and we’re proud to hitch forces once more with the USA Swimming Basis and encourage dad and mom and guardians to get their youngsters lively in swimming classes,” mentioned Claudia Kreisle, Director of Social Impression for Phillips 66. “Swim classes save lives and train youngsters expertise that final a lifetime.”
USA Swimming Chief Business Officer Shana Ferguson added: “At USA Swimming, we’re pleased with our long-term partnership with Phillips 66 to assist shine a light-weight on drowning prevention and this necessary yearly marketing campaign to encourage dad and mom, grandparents, and guardians to signal their youngsters up for swimming classes.”
The USA Swimming Basis has collaborated with Phillips 66 for practically 50 years to advertise swim security and training. Drowning claims the lives of roughly 3,500 individuals per yr, with practically 1 / 4 of those losses being youngsters beneath the age of 14. Formal swimming classes can scale back that threat for kids by 88%. With the summer time months upon us, enrolling youngsters in swim classes needs to be a prime precedence as youngsters and households head again to the water.
USA Swimming and the USA Swimming Basis are dedicated to creating certain each youngster has the chance to learn to swim.
Swim classes are being administered throughout the nation with applicable COVID-19 security measures in place, defending swimmers and instructors. Public well being professionals and athletic our bodies throughout the nation think about swimming to be a low-contact threat sport. By adhering to CDC tips, swim classes might be performed safely for kids of all ages.
To register for the Fb Stay occasion “Swim Classes 101 with Cullen Jones and Nathan Adrian,” please click on right here.
Because the Nationwide Governing Physique for the game of swimming in the USA, USA Swimming is a 400,000-member service group that promotes the tradition of swimming by creating alternatives for swimmers and coaches of all backgrounds to take part and advance within the sport by golf equipment, occasions and training. Our membership is comprised of swimmers from the age group stage to the Olympic Staff, in addition to coaches and volunteers. USA Swimming is liable for deciding on and coaching groups for worldwide competitors together with the Olympic Video games and strives to serve the game by its core targets: Construct the bottom, Promote the game, Obtain aggressive success. For extra data, go to www.usaswimming.org.
Phillips 66 is a diversified vitality manufacturing and logistics firm. With a portfolio of Midstream, Chemical compounds, Refining, and Advertising and Specialties companies, the corporate processes, transports, shops and markets fuels and merchandise globally. Phillips 66 Companions, the corporate’s grasp restricted partnership, is integral to the portfolio. Headquartered in Houston, the corporate has 14,200 workers dedicated to security and working excellence. Phillips 66 had $55 billion of belongings as of March 31, 2021. For extra data, go to www.phillips66.com or comply with us on Twitter @Phillips66Co.
SOURCE USA Swimming and Phillips 66