Technology

M&C Saatchi Fluency Welcomes Amar Vyas as Chief Knowledge and Know-how Officer

M&C Saatchi Fluency has prized the worldwide head of information, measurement and analytics, Amar Vyas, away from PHD Media (Omnicom Media Group) right into a newly created position of chief information and know-how officer. 

Amar joins M&C Saatchi Fluency from PHD the place he spent 10 years creating and rising information and know-how services for main shoppers together with Volkswagen Group, HSBC, Unilever & Diageo. He has over 15 years’ expertise and experience in driving ahead vital information transformation for shoppers globally, alongside the supply of strategic perception and analytics merchandise & initiatives. 

Amar joins Tim Spencer, who has moved into the position of CEO, and Mike Spencer who continues as chief working officer, on the helm of M&C Saatchi’s Knowledge and Know-how consultancy, Fluency. The three roles make up the chief management at Fluency, who work alongside a administration group of David Lawton (director of information science), Georgina Wong (APAC lead), and Johnny Walker (director, North America). 

Fluency continues to give attention to delivering significant change by empowering decision-makers via improved information fluency to de-risk choices and creating what it calls ‘Clever Manufacturers’. Fluency defines this as manufacturers with enhanced ‘programs of perception’ able to sustained progress by fluently connecting model efficiency to the modifications on the planet round them. 

Underneath Tim’s stewardship, Fluency has seen income progress pushed by elevated shopper and new enterprise wins alongside the event of market-leading tech options, together with the profitable launch of “Model Need” with model consultancy M&C Saatchi Clear, an AI model technique instrument that pinpoints progress alternatives for shoppers. Model want is powered by Fluency’s intensive information ecosystem together with harnessing econometrics to offer entrepreneurs higher fiscal credibility at board degree.

Together with its personal blue-chip shoppers together with the world’s largest Retailer, a distinguished pharmaceutical model and a worldwide market main sports activities franchise. Fluency works throughout the M&C Saatchi Group of companies, powering information and know-how options that improve every specialism and drive at higher return on funding for shoppers. 

Tim Spencer, CEO M&C Saatchi Fluency, says, “We’re delighted Amar joins our management group. He brings a wealth of expertise main vital information and know-how transformation applications for world shoppers. His experience in martech, coupled together with his relentless give attention to delivering outcomes for shoppers, will now play an thrilling position in Fluency’s continued progress.”

Amar Vyas, chief information and know-how officer M&C Saatchi Fluency, feedback “Purchasers face vital difficulties in driving worth from information, and I used to be massively impressed at how Fluency tackles these challenges via its vary of options. The market is transferring quick – and Fluency has what it takes to make an actual impression. I can’t wait to begin working with our shoppers to unlock the facility of their information.”

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