Business

SRAM acquires Time’s pedal enterprise

One in all France’s most recognised biking manufacturers is splitting. Time has confirmed that its pedal and bicycle companies have efficiently been acquired by SRAM and the Cardinal Biking Group respectively.

Positioned almost completely in the midst of France, Time has been innovating throughout the clipless pedal market since 1987 and since then, a few of the most storied riders in fashionable biking historical past have pedalled a set of Time pedals. These embody Greg LeMond, Miguel Indurain and Tom Boonen.

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