Metaverse

Journey.com Group Connoisseur Holds First Metaverse Occasion to Discover Growth of Meals and Journey Digitalization

MACAO, Nov. 9, 2022 /PRNewswire/ — Journey.com Group introduced its Connoisseur 2022 World Restaurant Awards and held its first Metaverse Connoisseur Occasion for international customers in collaboration with Sands China Ltd.

The award nominations are based mostly on Ctrip platform consumer critiques mixed with the opinions of a panel of 76 judges, together with resort caterers, vacation spot restaurant affiliation representatives, culinary service business representatives, travellers and gourmands. A complete of seven,026 eating places had been chosen for this 12 months’s awards checklist, overlaying 66 cities in Larger China (together with Hong Kong, Macao, and Taiwan).

From effective eating to road meals, 9 Black Diamond eating places, 48 Diamond eating places, 238 Platinum eating places, 2,236 Gold eating places, and 4,495 Silver eating places had been chosen. There was a one-in-a-million likelihood for chosen eating places to be designated as Black Diamond – the highest score within the awards.

To facilitate most participation, this 12 months’s awards ceremony passed off in a digital metaverse venue of The Londoner Macao – a first-of-its-kind for the sector. Utilizing digital expertise, Journey.com Group and Sands China collectively constructed an modern metaverse venue of The Londoner Macao.

Journey.com Group Connoisseur 2022 World Restaurant Awards Expands Classes

This 12 months additionally noticed Journey.com Group Connoisseur 2022 World Restaurant Awards increase the subcategories supplied within the awards. For instance, tags like “Conventional Model” and “Web Influencer Choose” that distinguish particular restaurant traits and, “Late-night” and “Brunch” that spotlight the service sort, in addition to “Youngster-friendly” and “Dine Alone” tags for particular teams.

The inclusiveness of the checklist is quickly obvious from the variety of classes of eating places on the checklist. For instance, underneath the function tag “Well-liked Eating places,” there are each high-end eating places and snack retailers; underneath the “Relationship {Couples}” tag there are cafes and bars with a “Most Romance” score, in addition to eating places with artistic dishes for {couples} to pattern collectively.

Journey.com Group Connoisseur Highlights Vacation spot Meals Scenes – Macao Eating places Make the Checklist

As a “Metropolis of Inventive Gastronomy”, Macao has a lot of eating places in Journey.com Group Connoisseur’s awards checklist, which provides diners each a global culinary expertise and conventional Chinese language flavours.

Maria Helena de Senna Fernandes, Director of the Macao Authorities Tourism Workplace expressed: “We’re more than happy to show the power of Macao’s catering business and the appeal of Macao’s gastronomy to the world. Gastronomy has at all times been an vital factor of journey. MGTO continues to strengthen its cooperation with the business and deepen the combination of ‘Tourism + Gastronomy’ to additional improve the attraction of Macao as a vacationer vacation spot.”

Grant Chum, Chief Working Officer, Sands China Ltd., stated: “The occasion celebrates ‘Metropolis with a Bouquet of Flavours’, which additionally captures the very essence of Macao as a premier gastronomic vacation spot. Though the pandemic has introduced an impression on the tourism business, Sands China Ltd.’s pursuit of culinary excellence has by no means stopped. We’re honoured to as soon as once more workforce up with Journey.com Group to create the primary metaverse connoisseur occasion and are thrilled to additional showcase Macao’s distinctive enchantment as a UNESCO-designated ‘Inventive Metropolis of Gastronomy’.”

Jane Solar, CEO of Journey.com Group, stated on the launch: “Journey.com Group has stepped up our funding within the culinary sector. Meals performs an important function within the tourism and concrete economies, in addition to a defining function of cultures world wide. Sooner or later, we envision the gastronomic providing of a vacation spot being extra built-in into vacation spot brand-building plans. We are going to proceed to work with the Macao Authorities Tourism Workplace, Sands China, and different companions to show traveller pursuits and expectations for Macao into motion, leveraging the unbelievable meals scene to draw extra travellers to Macao.”

(From left to right) Jane Sun, CEO of Trip.com Group; Maria Helena de Senna Fernandes, Director of Macao Government Tourism Office; and Grant Chum, Chief Operating Officer of Sands China Ltd., gathered in the metaverse venue

(From left to proper) Jane Solar, CEO of Journey.com Group; Maria Helena de Senna Fernandes, Director of Macao Authorities Tourism Workplace; and Grant Chum, Chief Working Officer of Sands China Ltd., gathered within the metaverse venue

Internet hosting the First Metaverse Connoisseur Occasion

In contrast to earlier offline occasions, this 12 months’s awards ceremony was upgraded to be the first-ever Metaverse Connoisseur Occasion. World meals distributors, business leaders, and Journey.com Group customers had been in a position to concurrently attend the Journey.com Group Connoisseur World Restaurant Awards within the custom-created on-line occasion area.

On the occasion, Journey.com Group, Shanghai Digital Alternate, Tencent, and Sands China Ltd. additionally launched a restricted variety of customised NFRs on the Journey.com Group platform. The novel occasion format showcased an immersive and elevated traveller expertise, geared toward boosting the appreciation of the essential function culinary arts performs in tourism.

Trip.com Group Logo (PRNewsfoto/Trip.com Group)

Journey.com Group Brand (PRNewsfoto/Journey.com Group)

SOURCE Journey.com Group

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