AXA enters metaverse with The Sandbox to supply interactive area for purchasers


AXA has partnered with The Sandbox, a decentralised gaming digital world and a subsidiary of Animoca Manufacturers, to enter the metaverse. The insurer has acquired a 3×3 LAND the place it is going to present an revolutionary interactive area for its clients.

Via its LAND, AXA Hong Kong will endeavour to supply recent digital experiences to its clients, partnering to co-create the way forward for insurance coverage within the metaverse.

Gary Ho, chief expertise officer, AXA Hong Kong and Macau, mentioned: “I’m honoured to announce that AXA has partnered with The Sandbox to broaden our digital presence by setting foot within the metaverse. This collaboration has mirrored AXA’s imaginative and prescient and curiosity to create the insurance coverage of the longer term by bringing immersive experiences round sustainability, wellness, healthcare, and a lot extra. Getting into the metaverse, we’re thrilled to find extra fascinating capabilities and use instances for AXA’s clients and the communities.”

JH Tang, digital transformation & technique director, AXA Asia, mentioned: “We’re proud to be the pioneer within the Hong Kong insurance coverage trade to accomplice with The Sandbox. AXA Hong Kong is devoted to connecting the world by unfolding all types of ingenious digital experiences. Getting into the metaverse opens the door for cultural synergy and creates limitless alternatives for us to discover the unknowns. Via our partnership, we goal to revolutionise the wellness and healthcare experiences for our clients and our markets within the broader areas by repeatedly driving innovation and technological growth.”

Sebastien Borget, COO and co-founder of The Sandbox, mentioned: “AXA’s milestone as the primary insurance coverage firm in Hong Kong1 to affix The Sandbox is one other step towards our imaginative and prescient of the open metaverse as a brand new digital financial system the place industries, manufacturers, and cultures from around the globe work together with gamers and creators for mutual profit. We’re glad to help AXA’s dedication to being a drive for good and look ahead to creating shared worth for our communities.”

AXA has joined over 400 companions who’ve entered The Sandbox, together with Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Strolling Lifeless, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox group’s imaginative and prescient of empowering gamers to create their very own experiences utilizing each authentic and well-known characters and worlds

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