Markets

Chili’s opens first to-go-only location because it eyes denser markets

Chili's to-go interior

Clients can order on-line, by way of app or on the counter. / {Photograph} courtesy of Chili’s

Chili’s Grill & Bar has opened its first to-go-only location, close to the campus of Southern Methodist College in Dallas.

The 1,600-square-foot restaurant is about one-fifth of the dimensions of an everyday Chili’s and is designed to get the casual-dining model into denser markets the place extra prospects are on foot.

The scaled-down menu options a number of the chain’s hottest gadgets, together with burgers, fajitas and Rooster Crispers in addition to margaritas, appetizers and salads. It should additionally provide Chili’s digital model, It’s Simply Wings.

Clients can order on-line, on the Chili’s app or on the brand new It’s Simply Wings app for pickup or supply. They’ll additionally stroll in and order on the counter. 

Chili's interior

The situation does have a number of tables for ready. / {Photograph} courtesy of Chili’s

The brand new format offers Chili’s a path into smaller areas that wouldn’t have the ability to accommodate certainly one of its conventional 5,500-square-foot buildings. A second to-go-only retailer is slated to open in Columbus, Ohio, subsequent 12 months.

It’s certainly one of various eating places trying to make use of small-footprint, digital-first places to interrupt into beforehand inaccessible markets, notably city facilities. On Tuesday, Panera Bread unveiled its newest limited-seating format in New York Metropolis. Applebee’s and Cracker Barrel are utilizing ghost kitchens to do the identical.

It comes as Chili’s seeks to ramp up its off-premise enterprise, which now makes up about practically 30% of its income. Mum or dad firm Brinker Worldwide final month reappointed Wade Allen as chief digital officer with a particular emphasis on rising Chili’s takeout and supply platform.

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