Investing in Up-and-Coming Shares | The Motley Idiot

Most buyers know the big-name development shares which have produced monster returns for his or her buyers over time. Their success has made them family names. Whereas many of those corporations will probably proceed rising, most haven’t got the identical upside potential they as soon as did.

Due to that, buyers searching for untapped upside must look elsewhere for the following wave of the perfect up-and-coming enterprise shares. The next listing comprises a number of the most intriguing rising development shares that are not but family names.

A person looking at a stock chart on a laptop.

Picture supply: Getty Photos.

High up-and-coming shares

Among the best long-term funding methods for growing wealth is investing in shares of corporations quickly increasing their companies by tapping into new market alternatives similar to fixing main issues. Those that make investments cash in rising corporations typically reap the best rewards. Nonetheless, not each up-and-coming firm is profitable, making this technique the next threat. Nonetheless, the reward might be nicely price taking the chance of investing in an rising firm since one huge win can produce game-changing returns.

With that upside potential in thoughts, this is a listing of 11 up-and-coming inventory concepts buyers would possibly wish to take into account:

Up-and-Coming Inventory

Ticker Image

Market Cap

What It Does Holdings


$28.8 billion

A software program firm that helps automate the receipt and cost of payments and invoices.

Coinbase International


$58.4 billion

The most important cryptocurrency change.

CrowdStrike Holdings


$63.6 billion

A cloud-based cybersecurity firm.



$2.9 billion

A cloud-based studying administration platform.



$5.4 billion

Operates a world content material supply community.



$4.7 billion

An AI-powered insurance coverage firm.

Opendoor Applied sciences


$11.6 billion

An actual property know-how firm targeted on iBuying.



$92.6 billion

A cloud-based knowledge storage platform.

Teledoc Well being


$23.1 billion

A telehealth supplier.

Upstart Holdings


$19.5 billion

Helps monetary establishments make AI-driven lending selections.



$40.0 billion

A cloud-based cybersecurity firm.

Information supply: Firm web sites and Ycharts. Market cap knowledge as of Sept. 7, 2021.

Here is a more in-depth take a look at these rising corporations. is a fintech firm that helps small and medium-sized companies optimize their cost techniques. The corporate’s software program automates the receipt and cost of payments and invoices. It really works seamlessly with hottest accounting packages and makes it simple for corporations to approve funds. 

The synthetic intelligence (AI)-enabled, cloud-based firm elevated its income by 51% in fiscal 2021 and had greater than 121,000 prospects on its platform on the finish of its fiscal yr, which was a leap of 24%. These numbers ought to proceed rising as expands its present platform and acquires new ones.

In 2021, the corporate acquired Divvy, a pacesetter in spend administration for small and medium companies, and Invoice2go, a number one mobile-first accounts receivable supplier, to proceed increasing its attain. With extra small and medium-sized companies seeing financial savings from utilizing’s platform, the corporate ought to proceed rising at a quick tempo.

Coinbase International

Coinbase International is the most important cryptocurrency change within the U.S. It permits customers to purchase and promote cryptocurrencies similar to Bitcoin (CRYPTO:BTC) and Ether (CRYPTO:ETH). The platform accomplished its preliminary public providing (IPO) in 2021. 

In the course of the second quarter of 2021, Coinbase averaged 8.8 million month-to-month recurring retail transactions, up 44% from the primary quarter. Buying and selling quantity hit greater than $462 billion, up from solely $28 billion within the prior-year interval. That helped push its web income up over $2 billion, a greater than 10-fold enhance from 2020’s second quarter. As extra folks begin buying and selling cryptocurrency and different digital property, Coinbase will probably proceed thriving.

CrowdStrike Holdings

CrowdStrike Holdings is a cloud-based cybersecurity platform. It depends on huge knowledge and AI to stop provide chain assaults and ransomware threats and protects towards mental property and knowledge theft.

Cybersecurity is a quickly increasing market given the rising threats. Brandessence Market Analysis and Consulting sees the worldwide cybersecurity market topping $400 billion by 2027, up from a mere $17.6 billion in 2020. CrowdStrike is an early chief in cloud-based cybersecurity, placing it in an incredible place to seize a big share of this fast-growing alternative.


Docebo is a software-as-a-service (SaaS) firm providing cloud-based academic and coaching assets to companies. Its software program contains the Study studying administration system. This answer permits companies to coach their staff and educate prospects. 

The corporate had almost 2,500 prospects utilizing its system in the course of 2021, a rise of about 500 over the previous 12 months. That helped drive 76% income development for the software program firm. It is including new prospects to its platform on a regular basis, which ought to proceed driving sturdy income development. 


Fastly operates a world content material supply community (CDN). It has an infrastructure-as-a-service enterprise mannequin, offering prospects the infrastructure they should shortly and reliably transmit knowledge. It goals to make the web sooner through the use of solid-state caching techniques. Whereas dearer than conventional magnetic disks, they’re sooner and extra dependable and safe.

As extra prospects use its CDN, Fastly will make more cash from its present community. Given the rising significance of velocity and community safety — Fastly acquired Sign Providers in 2020 to increase its safety portfolio — the corporate has a number of room to run.


Lemonade is a tech-based insurance coverage firm. It makes use of an AI-powered platform to make it simpler for purchasers to purchase insurance coverage and course of claims. Clients should buy a brand new insurance coverage coverage in a matter of minutes. In the meantime, Lemonade can course of claims in a number of seconds as an alternative of the times it typically takes conventional insurance coverage corporations to course of and pay out claims. 

The corporate is rising briskly. Its buyer depend handed 1.2 million in the course of 2021, up 48% yr over yr. It is also gathering the next premium per buyer (up 29% yr over yr) because it expands its choices to incorporate renters’, dwelling, life, automobile, and pet insurance coverage. With the insurance coverage trade ripe for disruption, Lemonade can squeeze out a number of development by grabbing extra market share.

Opendoor Applied sciences

Opendoor is an actual property know-how firm primarily targeted on iBuying. It permits folks to buy and promote properties straight on the platform as an alternative of from one another. That makes the method smoother for all concerned, taking away a number of the stress of the house shopping for and promoting course of.

About $1.6 trillion of properties change fingers within the U.S. every year, representing an enormous alternative for Opendoor. Because it continues increasing its dwelling purchases, Opendoor will showcase its platform’s ease to extra consumers and sellers, which may take iBuying mainstream.


Snowflake operates a cloud-based knowledge warehouse platform. It provides corporations options to retailer all the information they gather whereas additionally making it simply accessible. 

The corporate is rising briskly. Snowflake’s annual income soared 124% in its fiscal yr 2021, powered by new prospects and increasing gross sales to present ones. Snowflake sees an enormous $90 billion future market alternative for its cloud knowledge platform, considerably greater than the present $14 billion annual knowledge warehouse market. Its potential to seize this rising alternative will most likely permit it to proceed delivering sturdy monetary outcomes.

Teledoc Well being

Teledoc is a videoconferencing platform that enables sufferers to entry medical professionals. It is extra handy and cheaper than in-person visits to a health care provider’s workplace. The corporate is constructing an end-to-end digital healthcare platform to make it even simpler for folks to entry the medical care they want. 

The corporate’s income grew a powerful 109% yr over yr in 2021’s second quarter, whereas affected person visits topped 3.5 million, up by 28%. One issue driving that development was its 2020 merger with Livongo, a power care administration firm. That acquisition is a key to Teledoc’s technique of changing into a go-to digital healthcare answer. As the corporate provides extra methods to nearly join with medical professionals, Teledoc ought to have the ability to proceed increasing its income at a fast tempo. 

Upstart Holdings

Upstart gives an AI-driven tech platform that enables monetary establishments to make smarter lending selections. The corporate’s platform takes greater than 1,000 variables under consideration when evaluating a possible borrower, a way more sturdy system than conventional credit-score-based approvals. That enables it to shortly approve extra loans (71% obtain on the spot approval) at decrease charges than conventional underwriting packages. 

Upstart is rising at an unbelievable charge. Its income skyrocketed an astounding 1,018% yr over yr in 2021’s second quarter. The corporate is simply scratching the floor of its potential. Upstart began within the small private mortgage market ($84 billion in alternatives) however has since expanded into the $635 billion auto mortgage market.

The fintech firm has the potential to wade even deeper into the $4.2 trillion U.S. client credit score market sooner or later, giving it a lot of room to proceed increasing its client finance choices whereas additionally growing its buyer depend. That ought to energy continued sturdy development for Upstart buyers.


Zscaler is a cloud-based cybersecurity platform. More and more, workers and prospects must entry info saved in offsite knowledge facilities as an alternative of a central server. Additional, they’re typically accessing it from distant areas as an alternative of on the workplace. Zscaler helps them securely entry this info remotely. 

The corporate has an audacious purpose. Zscaler needs to safe 200 million customers and 100 million workloads. That is up from round 20 million as of the center of 2021. It goals to realize that daring goal by bringing new prospects into its community and upselling present ones because it expands into new geographies and segments whereas additionally growing its performance and offering new platform options.

These up-and-coming shares are price a more in-depth look

These tech-powered corporations are all working to offer revolutionary options to resolve a number of the largest issues going through different companies and customers. That positions these up-and-comers for sturdy development within the coming years. Due to that, buyers ought to at the very least take into account placing them on their watch lists.

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