American Century Investments’ impression investing survey exhibits progress of greenwashing issues and people’ willingness to sacrifice returns for impression

KANSAS CITY, Mo., Could 25, 2022 /PRNewswire/ — The attraction of impression investing has reached all-time highs within the fifth impression investing survey by international asset supervisor American Century Investments®. Respondents had been surveyed on the finish of 2021 in america, United Kingdom, Germany and Australia. Responses mirrored rising curiosity in impression investing in comparison with outcomes going again to 2016 within the U.S, to 2019 for the UK and 2020 for Germany. Australia was new to the 2021 survey.

(PRNewsfoto/American Century Services Corpo)

(PRNewsfoto/American Century Companies Corpo)

“We see a rising demand throughout geography, technology and gender, together with favorable economics and a supportive political and regulatory setting that may drive adjustments and advances in sustainable investing over the approaching 12 months,” stated Sarah Bratton Hughes, senior vice chairman and head of ESG and sustainable investing for American Century Investments.

Attraction of impression investing will increase throughout geography, technology and gender

In america, 61% of respondents discovered impression investing interesting, up from 51% in 2020. Equally, the attraction within the United Kingdom rose to 63%, up from 48% in 2020. The attraction in Germany elevated from 35% in 2020 to 44% in 2021. The decrease attraction of impression investing by German respondents relative to the opposite nations was pushed by the statistically vital bigger share who reported they did not know if it was interesting or not (35%) in comparison with the U.S. (17%), UK (17%) and Australia (18%). Statistically comparable shares of respondents within the U.S. (22%), UK (20%), Germany (21%) Australia (24%) indicated they discovered impression investing unappealing.

The vast majority of respondents within the U.S. (61%),  UK (63%) and Australia (57%) discovered impression investing interesting, with attraction even increased amongst millennials (66%) and Gen Xers (64%) within the U.S.; millennials (67%) within the UK; and millennials (68%) and Gen Xers (60%) in Australia. Whereas child boomers typically discovered impression investing much less interesting than the general inhabitants, their curiosity elevated 12 months over 12 months in every nation surveyed once more. The attraction of impression investing elevated 10 factors to 55% for American child boomers, elevated 29 factors to 63% for UK child boomers and elevated 6 factors to 32% for German child boomers.

Influence investing gained attraction for women and men over time surveyed. In america, attraction was as much as 63% for males (from 57% in 2020) and 59% for ladies (from 46% in 2020). Within the UK, attraction was as much as 66% for males (from 48% in 2020) and 60% for ladies (from 48% in 2020). In Germany, attraction was as much as 50% for males (from 40% in 2020) and 38% for ladies (from 29% in 2020). In all 4 nations, ladies had been much less seemingly than males to say impression investing was unappealing.

Surroundings the biggest concern internationally, whereas well being care topped American issues

The highest trigger for respondents within the UK (34%), Australia (30%) and Germany (34%) was the setting and local weather change, whereas within the U.S. the highest concern was well being care and illness prevention and cures (25%).

As an asset supervisor with an impression on international well being, American Century Investments has a novel perspective on sustainable investing. Greater than 40% of American Century dividends go to the Stowers Institute for Medical Analysis, a world-class biomedical analysis group with an fairness stake in American Century.

“With the Stowers Institute as our controlling proprietor, doing good for the world comes from doing properly for our shoppers. During the last 22 years, we now have generated greater than $1.87 billion for his or her medical analysis as we work to generate returns for our shoppers. With our historical past and tradition, we’re higher positioned than anybody within the trade to assist shoppers navigate sustainable investing that may do good for the world whereas serving to our shoppers prosper with objective,” stated Jonathan Thomas, president and chief govt officer of American Century.

In its 2022 environmental, social and governance (ESG) outlook, American Century recognized these prime issues amongst these surveyed, in addition to empowerment (labor), sustainable residing (meals disaster) and digitalization (cyber), as areas that will dominate the ESG house within the coming 12 months and past.

“Our strategy to ESG and sustainable investing focuses on the alternatives inside the areas of empowerment, sustainable residing, setting, digitalization and well being care to innovate options, deal with vital challenges and remodel society. These necessary themes form our analysis agenda, engagement and proxy voting actions to not solely contribute to remodeling society however doing so whereas delivering superior, long-term, risk-adjusted returns,” stated Bratton Hughes.

Alpha plus: Sustainable investing as an alpha generator

A major, and growing, share of individuals are prepared to sacrifice returns for a constructive impression. Within the U.S., 38% of respondents reported a willingness to sacrifice returns for a constructive impression, up from 33% in 2020. A staggering 50% of U.S. millennials are prepared to sacrifice returns for a constructive impression, with comparable numbers within the UK (49%) and Australia (45%).

“In our view, this commerce off is not crucial and is not the way forward for sustainable investing. Sustainable investing is greater than only a danger mitigator. We imagine it is an alpha generator. That is alpha plus: sustainable and impression methods have the potential to offer market-beating returns coupled with societal and environmental alpha,” stated Bratton Hughes. “We anticipate this alpha-plus strategy to attraction to nearly all of people who find themselves both not sure or unwilling to sacrifice returns for a constructive impression.”

Greenwashing issues additionally proceed to extend, however do not deter attraction

Considerations about greenwashing proceed, with half or extra of respondents within the U.S. (50%), UK (58%), Germany (50%) and Australia (51%) believing greenwashing has elevated. Regardless of this, lower than half of respondents within the U.S. (44%), UK (39%), Germany (38%) and Australia (39%) reported greenwashing influenced their curiosity in impression investing.

“We anticipate greenwashing not solely to stay a priority, however to broaden past environmental or local weather claims to claims associated to all Sustainable Improvement Targets. The mixture of regulatory strain, investor demand and trade cooperation will assist drive readability, consistency and transparency throughout the sustainable investing house,” stated Bratton Hughes.

Survey methodology

Influence investing is monetary investments designed to have a constructive impression on society, whereas offering potential long-term returns. The 2021 survey was carried out amongst a consultant pattern of 1,008 U.S. adults, 1,003 UK adults, 1,016 adults in Germany, and 1,006 adults in Australia 18 years of age and older from November 17-19, 2021 within the U.S. and November 16-21, 2021 internationally. The examine was fielded utilizing ENGINE’s On-line CARAVAN® Omnibus Survey. The outcomes from the survey had been weighted by age, intercourse, geographic area, race and training to make sure dependable and correct illustration of the grownup U.S., UK, Germany and Australia. Earlier years’ survey outcomes could be discovered right here.

Infographic:  2022 American Century Influence Investing Infographic

About American Century Investments
American Century Investments is a number one international asset supervisor centered on delivering funding outcomes and constructing long-term consumer relationships whereas supporting analysis that may enhance human well being and save lives. Based in 1958, American Century Investments’ 1,400 workers serve monetary professionals, establishments, companies and particular person traders from places of work in New York; London; Frankfurt; Hong Kong; Sydney; Santa Clara, Calif.; and Kansas Metropolis, Mo. Jonathan Thomas is president and chief govt officer, and Victor Zhang serves as chief funding officer. Delivering funding outcomes to shoppers permits American Century Investments to distribute over 40 % of its dividends to the Stowers Institute for Medical Analysis, a 500-person, non-profit fundamental biomedical analysis group. The Institute owns greater than 40 % of American Century Investments and has obtained dividend funds of $1.87 billion since 2000. For extra details about American Century Investments, go to

When portfolio managers incorporate Environmental, Social and Governance (ESG) elements into an funding technique, they think about these points together with conventional monetary evaluation. When deciding on investments, portfolio managers incorporate ESG elements into the portfolio’s present asset class, time horizon and goals. Due to this fact, ESG elements could restrict the funding alternatives out there, and the portfolio could carry out in another way than these that don’t incorporate ESG elements. Portfolio managers have final discretion in how ESG points could impression a portfolio’s holdings, and relying on their evaluation, funding choices will not be affected by ESG elements.

©2022 American Century Proprietary Holdings, Inc. All rights reserved

Contact: Justin Emily Wills
(816) 340-4062



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