PARIS: “I like you. In French.” A easy message, in a deceptively easy however interesting font and structure. Nonetheless, this poster from a small antiques retailer in London is a large hit… in France.
A shock for the store whose prospects are normally from Nice Britain.
“I’ve offered 1,600 posters in France!” the proprietor of Nelly remarks, astonished. In line with the classic piece collector, this success is because of the “girl Laureen.”
She’s speaking about French blogger and influencer Laureen Habbani. The mother of three shares her favourites on her @happycheriskids account.
“So when she posts issues like [this photo], my orders go loopy, and numerous my French success is all the way down to her. However my Paris orders particularly are by the roof.”
Certainly, the poster has every little thing going for it. Completely consistent with the development for posters with feel-good messages in our properties which are extensions of our private or skilled manufacturers, it cleverly combines the Pantone Fluorescent orange/pink 805 and “sweet pink.”
The ensemble gives a candy distinction in a frameable 50 cm by 70 cm format (a dimension that’s simply discovered at IKEA, in line with Nelly). The poster is accessible for £35.
Behind Nelly is Lou
Behind this poster with its cleverly chosen tones is Lou. This “antiques supplier who thinks like a stylist,” as she likes to explain herself, likes to hunt for eclectic items throughout Europe.
On her on-line store, you will discover artwork deco curiosities, hand-blown vases or twisted wall lamps. Tastes that mirror this classic aficionado who discovered inspiration in New York earlier than touchdown in London (after 9 residences and two youngsters).
Love and variations
Seeing the success of her “I like you. In French”, the vintage supplier has created variations of the poster in candy, cupcake-like pastel tones.
On the menu: sky blue, mauve, yellow, pink and pale inexperienced. Simply the factor to make an announcement in any inside.