Adidas stated Thursday it was investigating claims in opposition to Kanye West after a report detailed alleged inappropriate behaviour, simply weeks after the German sportswear big ended its partnership with the rapper.
US journal Rolling Stone reported claims that the rapper performed grownup films to Adidas employees in conferences and confirmed an intimate picture of ex-wife Kim Kardashian in job interviews.
It stated former members of the group concerned in “Yeezy” — the product line designed with the rapper — had launched a letter alleging Adidas executives had been conscious of the behaviour, which went on for years, however turned a blind eye.
“It’s at the moment not clear whether or not the accusations made in an nameless letter are true,” Adidas stated in an announcement.
“Nonetheless, we take these allegations very severely and have taken the choice to launch an unbiased investigation of the matter instantly to handle the allegations.”
The Rolling Stone report, citing unnamed former employees, alleged the rapper used intimidation techniques with workers, which had been usually directed in direction of ladies.
Within the letter, the ex-Yeezy workers urged Adidas to handle “the poisonous and chaotic surroundings that Kanye West created”.
The brand new revelations got here after Adidas final month terminated its profitable tie-up with West — recognized formally as Ye — after a collection of anti-Semitic outbursts by the star.
On the time, the corporate stated his feedback had been “unacceptable, hateful and harmful”.
The sports activities clothes shop took a heavy monetary blow from the transfer, which it forecast would cuts its 2022 web revenue in half.
In its newest assertion Thursday, Adidas stated it has been and continues to be “actively engaged in conversations with our workers in regards to the occasions that result in our determination to finish the partnership.
“They’ve our full help and as we’re working by way of the small print of the termination.”
Adidas started a assessment of its relationship with West after he appeared at a Paris style present carrying a shirt emblazoned with “White Lives Matter”, a slogan created as a backlash to the Black Lives Matter motion.
Days later he was locked out of Twitter and Instagram over anti-Semitic threats.
The artist was related to rival sportswear firm Nike for years however broke away in 2013, lending his identify to Adidas as they launched their first Yeezy shoe in 2015 — a partnership that went on to make him a billionaire.
Together with Beyonce, Stella McCartney and Pharrell Williams, West has been one of many high names utilized by Adidas to spice up gross sales, particularly on-line.
However rights campaigners and leisure world figures had heaped strain on Adidas to cease working with the rapper.
US clothes firm Hole and Paris-based style home Balenciaga have additionally lately ended tie-ups with West.
Earlier this month, Adidas named a brand new CEO — Bjorn Gulden, chief of rival clothes shop Puma. In addition to the fallout from the West controversy, he faces the duty of enhancing gross sales which were hit by Covid restrictions in key market China.