Finance

The Day – Norwich mayoral marketing campaign finance reviews present incumbent Nystrom with money lead

Norwich — Incumbent Republican Mayor Peter Nystrom has a big lead in marketing campaign fundraising over Democratic Council President Professional Tempore Mark Bettencourt, however Nystrom’s totals are boosted by the $10,000 advance he and his spouse contributed firstly of the election season.

Marketing campaign finance reviews for the interval from July 1 by Sept. 30, filed at Metropolis Corridor by Tuesday’s deadline, confirmed that Nystrom’s marketing campaign committee, Nystrom for Norwich 21, has raised a complete of $23,570 by the top of the reporting interval. Bettencourt for Mayor 2021, raised a complete of $8,700, together with $1,000 he superior to the marketing campaign.

Each candidates have acquired quite a few particular person contributions, starting from $20 to $500 from relations, native enterprise homeowners and fellow politicians. A former state consultant, Nystrom has acquired a $500 donation from former Connecticut Republican gubernatorial candidate Robert Stefanowski and $100 from state Sen. Paul Formica, R-East Lyme.

Each mayoral candidates have employed marketing campaign consultants, a primary for Nystrom, he mentioned. Bettencourt has engaged the Manchester agency Blue Edge Methods LLC, headed by Michael Farina, a longtime Democratic political marketing consultant within the state. Nystrom has employed Norwich-based advertising and marketing agency, Miranda Artistic, which has finished advertising and marketing work for the town lately.

Bettencourt’s committee is paying Blue Edge month-to-month consulting charges, in addition to funds for marketing campaign supplies, resembling indicators, fliers and Fb advertisements. His marketing campaign has paid the agency $3,866 throughout the previous reporting interval. Nystrom’s committee has paid Miranda Artistic $1,500 throughout the identical time interval.

Each candidates mentioned having the marketing consultant to deal with marketing campaign supplies, indicators, flyers and door hangers and ads frees them as much as spend extra time speaking with voters immediately. Bettencourt mentioned it’s additionally very useful throughout the coronavirus pandemic, when it’s troublesome to get volunteers collectively to work on campaigns.

Holding massive marketing campaign fundraisers throughout the pandemic additionally just isn’t doable. Nystrom mentioned he has averted the standard marketing campaign fundraiser occasions, whereas Bettencourt mentioned he’s holding solely small home occasion fundraisers.

c.bessette@theday.com

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