What’s in a reputation? How Schaumburg Enterprise Affiliation — not chamber of commerce — started 20 years in the past

Throughout Tuesday’s twentieth anniversary celebration of the Schaumburg Enterprise Affiliation, founding chairman Brian Burke defined why the neighborhood and enterprise leaders gathered weren’t as an alternative observing the birthday of the Schaumburg Chamber of Commerce.

Burke advised the viewers at Chandler’s Banquets in Schaumburg that the group fashioned in 2001 when a bunch of companies determined they wanted a neighborhood chamber to serve their pursuits reasonably than the regional Northwest Suburban Affiliation of Commerce and Business.

However they quickly discovered that the Schaumburg-based NSACI already had acquired the rights to the chamber of commerce identify in a transfer to dam any breakaway initiative from members of the village’s enterprise neighborhood.

A diplomatic wresting of the Schaumburg Chamber of Commerce identify from its house owners at NSACI proved unimaginable.

Burke tried to inform the regional group — of which he had as soon as been chairman — that the native group’s members would not essentially go away NSACI. However the regional group in the end provided the identify solely provided that the brand new chamber remained a subsidiary.

No sale. NSACI could be gone 5 years later whereas the SBA has flourished.

“My thought had all the time been to construct a corporation to carry occasions that individuals wished to return to, that individuals insisted they arrive to,” Burke stated.

That was efficiently achieved proper from the start, Burke stated, with enjoyable occasions like aggressive tournaments and the month-to-month “Good Morning, Schaumburg!” breakfast — impressed by actor Robin Williams’ enthusiastic supply from the movie “Good Morning, Vietnam!”



The breakfast occasion has featured a collection of compelling, high-profile visitor audio system. One of many highlights was sports activities govt John McDonough recalling how his advertising and marketing mastery throughout greater than 20 years with the Chicago Cubs led Chicago Blackhawks Chairman Rocky Wirtz to recruit him throughout a gathering at Champps sports activities bar in Schaumburg.

“It was one of many best speeches I might ever heard,” Burke stated. “It was magnificent. We had lots of nice ones.”

Although he was involved the initials of Schaumburg Enterprise Affiliation could be confused with these of the Small Enterprise Administration, folks have been calling the native group SBA for 20 years with no drawback, Burke stated.

He considers one of many keys to the group’s early success to be his recruitment of Larger O’Hare Affiliation President Laurie Stone as SBA’s first president.

She had first prompt her daughter — now Des Plaines Chamber of Commerce Govt Director Andrea Biwer — when the SBA was nonetheless on the conceptual stage. However as soon as she noticed Burke’s plans she threw her personal hat again within the ring.

“I stated, ‘If I get the cash, I am going to rent you,'” Burke advised her. “I stated, ‘I can ship Laurie Stone.’ I feel that was one in every of my most interesting moments.”

Tuesday’s celebration additionally included a pinning ceremony for the affiliation’s founding members and congratulatory proclamations delivered by Democratic state Rep. Michelle Mussman of Schaumburg and Mayor Tom Dailly.


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