The sixth World Cross-Border E-Commerce Summit Ends Efficiently, Anticipating a Vivid Future for Chinese language Cross-Border E-Commerce Globalization

Hangzhou, China–(Newsfile Corp. – August 1, 2022) – On the “New Tides in Qiantang River · Digital Silk Street” sixth World Cross-border E-commerce Summit held over July twenty eighth and twenty ninth, almost 60 friends held discussions for 2 days, in search of a solution.

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Music Xiaojun, Vice-President of Amazon China and Director of Chinese language Vendor Companies of Amazon World Promoting, stated that world customers’ consciousness and buy intentions for Chinese language model merchandise have elevated, and lots of firms are keenly conscious of the pattern. Through the previous 4 years, the variety of Chinese language sellers who’ve accomplished model registration on has elevated by 40 instances, far exceeding the expansion charge of Chinese language sellers on the platform over the identical interval.

“However with regards to manufacturers, particularly the constructing of worldwide manufacturers, many firms don’t know the right way to begin,” added Music.

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Wu Zhuohui, Normal Supervisor of E-commerce Service Division and Vice-President of Anker Improvements Know-how Co., Ltd., stated that the Chinese language produce the world’s greatest merchandise in some shopper items sectors, which could be the supply for excellent manufacturers. So, if Chinese language sellers give attention to abroad customers, organising localization mechanisms abroad, and design merchandise with localized considering, they will discover alternatives to succeed.

He Ding, Founder and CEO of Shenzhen Thousandshores Know-how Co., Ltd., stated that there is no such thing as a proper or improper, with regards to boutique shops or model merchandise, and the technique may very well be totally different for firms at totally different levels. “When you find yourself eager about survival, it’s possible you’ll take money circulate and revenue as a precedence. However in the long term, model growth is a should, as a result of it’s only glorious manufacturers that may endure.”

Wang Lujian, Government Director and Normal Supervisor of Aofeis Know-how, stated that though everybody is aware of {that a} well-known model is an effective factor, most sellers are far-off from constructing a model. They should survive and develop a sure dimension earlier than speaking about manufacturers.

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Frank Zheng, CEO of Hangzhou Juying E-commerce Co., Ltd, stated that he agreed with the model growth course of cross-border e-commerce, however added that model growth was not the one path, and one had to decide on an acceptable path primarily based on assets and capabilities.

Chen Shirong, Chairman of the Board of Hangzhou Eskimo Bedding Co., Ltd., stated that site visitors channels had been altering, and there have been totally different site visitors dividends in numerous eras. So, irrespective of how site visitors modified, sellers needed to contemplate the right way to maximize advantages at totally different levels. And so long as one might give you good services or products, construct shopper belief, and achieve repeat purchases, the model can be established naturally.

“I don’t assume it’s essential to place out a number of commercials and promote model tales. When your merchandise have a consumer base which stays giant sufficient and lengthy sufficient, and you reside lengthy sufficient, this may occasionally change into a model naturally,” Chen stated. So, creating a product, spending time on creating the picture, and attempting to stay lengthy sufficient may present the chance to create a model.

Chen Quncheng, Founding father of Lita Tech and the model APORRO, stated that the most important entice for cross-border e-commerce sellers’ when it got here to manufacturers was the solidified considering of over-reliance on site visitors and product choice when doing e-commerce gross sales. For manufacturers, he stated, there was want for a three-dimensional perception into customers – their non secular degree; their understanding of the product’s bodily attributes; and a give attention to statistics and bestseller merchandise when it got here to gross sales.

Based on Chen, when specializing in constructing a model, the model founder had to enter the sport and brainwash himself first. “With out such a considering, it’ll fairly in all probability finish in failure.”

The significance of a “non-public area” was self-evident, and the unbiased web site was considered an actual non-public area. Due to this fact, Xiang Lehong, Chairman of the Board and Chief Product Supervisor of Loctek Ergonomic Know-how Corp., stated that at current, Loctek’s unbiased web site accounted for 40% of its total abroad enterprise, and was the vacation spot for additional funding.

Nonetheless, working an unbiased web site was rather more troublesome than doing enterprise on a third-party platform. And Wang Lujian, Government Director and Normal Supervisor of Aofeis Know-how, stated, if one began an unbiased web site earlier than gaining expertise on third-party platforms like Amazon and Walmart and having a substantial dimension, it might presumably finish in failure. The explanation was that an unbiased web site wanted excessive site visitors to succeed. And if the supporting providers, administration and different facets didn’t match, there was no solution to deal with the site visitors even it was there.

On this regard, Xie Heming, Founding father of Keta Furnishing, stated cross-border e-commerce sellers mustn’t regard an unbiased web site as another channel. These are two battlefields requiring two operational considering fashions. Furthermore, an unbiased web site was not equal to a model. And what an unbiased web site supplied was the direct interplay between sellers and customers.

Li Cong, Vice-President of Zongteng Group, stated that omni-channel retailing and the mixing of B2B and B2C would change into mainstream market alternatives. Furthermore, sooner or later, excessive stock would change into a standard phenomenon, and can be unavoidable. Due to this fact, circulation and multi-channel gross sales would change into essential.

Zheng Chenglie, Chairman of the Board of Suncha Know-how Co., Ltd., stated that given the uncertainties within the abroad market atmosphere and working prices, enterprises needed to be good at in search of growth alternatives from numerous enterprise patterns, platforms and channels.

Zhang Jianfei, Founding father of Jiye Changqing Innovation Tech Group, stated that it was not essential to place all efforts into pursuing an ideal product, and that about 20% may very well be used on constructing channels. Cross-border e-commerce was solely one of many channels, and model globalization didn’t equal to cross-border e-commerce.

Zhang Kuo, Vice-President of Alibaba Group and Normal Supervisor of, stated that over the previous two years many sellers had gone in for cross-border exports and located “pandemic dividends”. However he stated that issues had been totally different this yr, and the insecurity of small and medium-sized enterprises brought on by inflation in abroad markets, geopolitics, modifications within the world provide chain and different components had created cyclical stress. Consequently, Chinese language export-oriented enterprises must forge a digital functionality to be able to survive the downturn.

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Nie Linhai, Chairman of China Digital Commerce Affiliation Alliance and Former Counselor of Division of Digital Commerce and Informatization of the Ministry of Commerce, stated that low-price competitors would change into a factor of the previous, whereas brand- and quality-based advertising would change into the mainstream in cross-border e-commerce.

Xiang Lehong, Chairman of the Board and Chief Product Supervisor of Loctek Ergonomic Know-how Corp., stated that cross-border e-commerce had entered a brand new stage. And to attain the shift from low value to top quality, firms ought to lengthen their worth chain, as a substitute of working as OED/ODM. On the identical time, Chinese language enterprises needed to be good at “going abroad in a bunch”.

Jiang Tao, Companion Enterprise Director of Shopify Higher China, stated that Chinese language globalization-oriented sellers ought to take note of 4 factors of their strategic positioning: 1. Compete on worth somewhat than value; 2. The worth of successful prospects was getting increased and better, and the main target needs to be on loyalty-based advertising; 3. Construct a resilient provide chain; 4. Embrace the idea of sustainable growth.

“The difficulty of sustainable growth will change into increasingly well-liked. Greater than half the customers purchase manufacturers which have a dedication to sustainable growth. Companies can begin with some small actions, corresponding to packaging with degradable and environmentally pleasant supplies, providing merchandise with inexperienced environmental certification, and calculating the full-range carbon emissions of merchandise from the manufacturing facility to the customers,” Jiang stated.

Liang Zhixing, Normal Supervisor of Grasp Idea China, stated that the cross-border e-commerce market had calmed down and that sellers had begun to give attention to lean advertising, i.e., to do an excellent job within the loop of “advertising-purchasing-satisfaction-repurchasing”.

Fan Fan, Director of Atome China, stated that Chinese language e-commerce practitioners had been a really highly effective lot. And in the event that they had been positioned anyplace on the planet, from the attitude of provide chain, items and repair high quality, they might be an amazing presence. However one factor wanted to be re-developed of their globalization push. When it got here to DTC manufacturers practitioners, they wanted to discover ways to present localized providers in abroad markets, together with cost, logistics and customer support to cater to native customers.

Liu Qian, Normal Supervisor of East China Division of Shoplazza, stated that cross-border e-commerce needed to “begin from the start”, by taking merchandise and types because the core, and realizing an ACE-type mannequin with world structure and on-line and offline scalability.

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Xiang Lehong, Chairman of the Board and Chief Product Supervisor of Loctek Ergonomic Know-how Corp., centered on the event path of Locteck, and stated that world manufacturers additionally wanted to “come again” as China’s home market was fairly enormous, and was price exploring by overseas trade-oriented firms.

Yang Baoqing, Chairman of the Board of Zhejiang Topsun (Holding) Group, had options for overseas merchants specializing in the home market:

  1. Export-oriented merchandise don’t conform to home requirements, and the positioning and costs are additionally totally different. Overseas commerce enterprises should re-develop merchandise in keeping with the wants of the home market;
  2. The monetary stress of the shift from overseas commerce to home gross sales can be comparatively giant because of the delay in full cost by home sellers. It takes time for market acceptance and there could also be a considerable amount of backlog, which require enterprises to be ready for a time-consuming success;
  3. Most overseas commerce firms, missing the model operation capacity, have primarily centered on OEM manufacturing, product growth, and high quality and manufacturing effectivity, in addition to uncooked materials procurement and manufacturing group for years. Nonetheless, home commerce is a B2C operation, so consideration should be paid to model constructing, and using digital expertise to build up market operation and product promotion capabilities.

Chen Shi, Funding Companion of Frees Fund, stated that sooner or later, there can be two important tracks for Chinese language enterprises to go abroad – the Web-based cross-border e-commerce with developed Occidental international locations as the principle gamers and the globalization ecosystem in creating international locations with Chinese language as important gamers. The primary alternative for Chinese language firms to overhaul on the bend can be the digital economic system.

He stated that the essence of Chinese language firms’ globalization was the spillover and use of the potential components developed in China in goal international locations, together with the enterprise mannequin, manufacturing, expertise analysis and growth, operation and administration, creativity and operation skills, all of which needed to go world.

Na Xin, CEO of PONGO, stated that Southeast Asia was essentially the most noteworthy marketplace for Chinese language manufacturers to go abroad. The explanations for this had been that Southeast Asian customers had excessive recognition when it got here to Chinese language manufacturers, the area’s first- and second-tier cities had excessive inhabitants density and powerful spending energy, and had been shifting from offline to on-line consumption.

“At current, on-line content material on such merchandise within the Southeast Asian market may be very low. So, it’s a good time for manufacturers to construct their content material and occupy a good place in the major search engines,” Na Xin stated.

Nie Linhai, Chairman of China Digital Commerce Affiliation Alliance and Former Counselor of Division of Digital Commerce and Informatization of the Ministry of Commerce, stated that ASEAN had change into a must-win marketplace for e-commerce and the implementation of RCEP would assist. However within the close to future, the main target of cross-border e-commerce and model globalization would nonetheless be in North America and Europe as customers there have been extra mature and had increased necessities for e-commerce manufacturers, high quality and providers.

Wang Qi, Companion of Imaginative and prescient Plus Capital, stated that globalization of Chinese language firms would rely upon new merchandise and technological iterations. And it was solely in a mature market with long-term demand that Chinese language enterprises would have the prospect to construct their manufacturers.

Contact: Guo Fang
Firm: ebrun
Electronic mail: [email protected]
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