Supermercados ECONO upgrades e-commerce platform

Puerto Rico grocery store chain Supermercados ECONO has tapped on-line grocery specialist Native Categorical to improve its  ECONO ToGo e-commerce service.

Utilizing the “drop and play” advertising content material administration module from Native Categorical’ software-as-a-service (SaaS) vertical platform, Carolina, Puerto Rico-based ECONO shall be in a position shortly incorporate retail media advertising into its on-line purchasing channels, in keeping with Native Categorical. The platform additionally offers bilingual (English and Spanish) content material for each degree of the e-commerce operation, together with reside customer-service help.

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Native Categorical’ software-as-a-service (SaaS) platform will allow ECONO to shortly incorporate retail media advertising into its on-line purchasing.

Native Categorical added that it is going to be offering “on location” complete coaching to ECONO retailer workers.

“We selected the Native Categorical platform as a result of they combine a full spectrum of technical capabilities, which can present our e-commerce shoppers with a singular purchasing expertise whereas additionally serving to us enhance our ‘back-end’ operational processes,” Esteban Colón, chief advertising officer at ECONO, stated in a press release. “From simpler order entry for our buyers to optimized supply routing, their know-how has a confirmed means to shortly create distinctive ROI.”

Based in 1970, Supermercados ECONO operates 64 shops in 48 municipalities throughout Puerto Rico and has a workforce of greater than 8,000 workers.

Native Categorical’ grocery-focused vertical platform makes a speciality of offering omnichannel options to unbiased retailers searching for digital transformation. That features stock administration and full POS integration, supply choices, order achievement, in-store kiosk and “scan and pay and go” options, advertising companies, and real-time information analytics reporting instruments. Retailers even have the flexibility to customise the appear and feel of their very own branded on-line storefront, Native Categorical famous.

“We’re thrilled to offer the nice group at ECONO with an all-inclusive know-how for his or her e-commerce enterprise, with enhanced digital advertising automation constructed for simple shopper adoption and ever-increasing basket sizes,” acknowledged Bagrat Safarian, CEO of Native Categorical, primarily based in Glendale, Calif. “Native Categorical stands able to proceed serving to their long-term progress imaginative and prescient by means of collaborative improvement and customization.”

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