Evenflow
acquired Rusabl in 2021, its second acquisition final 12 months, for an undisclosed quantity.
Evenflow mentioned it’s focusing on the $12-billion Indian market of dwelling and kitchen consumable merchandise. The kitchen ecommerce section alone is a Rs 10,000-crore market, and Rusabl noticed 5 occasions the expansion in income for the reason that acquisition.
“Once we acquired the model, the vast majority of its income was pushed by a couple of SKUs. Put up integration, we found out white areas and have efficiently launched new adjoining merchandise reminiscent of bamboo chopping boards and bamboo towels. Rusabl now could be a extra diversified enterprise catering to the rising demand for eco-friendly client merchandise.” mentioned Utsav Agarwal, co-founder and chief government officer, Evenflow.
Based by former Uber government Agarwal in 2021, Evenflow aggregates third-party sellers on e-commerce platforms reminiscent of Flipkart and Amazon. It acquires on-line market sellers with income within the vary of $200k-$2 million per model and helps them scale up.
Thus far, most kitchen segments are both unbranded or have excessive worth tags at an unorganised degree.
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“We discover vendor labels and scale them into huge manufacturers and are at the moment constructing these capabilities throughout the worth chain – provide chain, advertising and marketing, sourcing, and so on. The concept is to make sure the Indian customers get extra branded, dependable choices in areas the place there aren’t any, so the sellers and their merchandise can maximize their potential.” Agarwal added.
