Commerce

Highway iD will increase their New Buyer Conversion by 17% with Fenix Commerce

Fenix Commerce’s new case examine reveals how Highway iD improved eCommerce conversion, elevated its gross sales and profitability through the use of their enhanced AI transport and supply options.

SAN JOSE, Calif., March 7, 2022 /PRNewswire-PRWeb/ — Highway iD, the vendor of the premier line of security identification tags, introduced they’ve been in a position to present the perfect transport expertise for customers whereas sustaining profitability utilizing Fenix Commerce options, the SaaS firm offering AI-Delivery and supply options for on-line companies and retailers.

Fenix Commerce exists to assist manufacturers construct and keep personalised, clear, mutually useful relationships with their clients. Through the use of options like estimated supply dates, order routing, service fee procuring, order monitoring, and proactive supply notifications to manufacturers, Fenix Commerce permits firms to boost the procuring expertise on the shopper facet whereas in flip growing income and gross sales for brand new and current clients.

To be able to see how RoadiD can enhance gross sales on their website, the corporate carried out A/B testing displaying a extra detailed estimated date of supply (EDD). It additionally has proven transport choices earlier within the Shopper’s Journey on the product description web page to see if these particulars elevated conversion on the positioning.

After operating this A/B check, the Highway iD group instantly observed an incremental conversion raise for customers seeing EDD’s for this product. Upon additional evaluation, RoadiD decided the portion of recent clients visiting this PDP for the primary time had a 17.3% incremental conversion enhance. This meant that exhibiting a extra detailed EDD was instantly attributed to clients finishing the procuring journey.

Mike Trimpe, e-commerce and artistic director at Highway iD, reported “total, I mission this may end in a 23% annual gross sales raise for this product.” He attributed this enhance in gross sales to Fenix Commerce offering seamless, clear, and correct supply dates for purchasers, so they do not abandon their carts throughout checkout or whereas on the product web page – growing incremental conversion.

About Fenix Commerce:
From easy order monitoring and well timed notifications to seamless returns and buyer care, our platform powers billions of interactions throughout each touchpoint—Net, Cellular, Electronic mail, SMS, Fb Messenger, Google Assistant, Voice, and extra.

Media Contact

Emma Lombardi, GR0, (310) 439-1887, press@gr0.com

SOURCE Fenix Commerce

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