ReedPop Launches Fandom Market “The Haul” Constructed by Spaceshop Commerce

Spaceshop Commerce and ReedPop have partnered to launch “The Haul” a digital popular culture and fandom market, constructed with Adobe Commerce.

The Haul integrates ReedPop’s digital and reside occasions with a product market that includes a few of the greatest manufacturers in popular culture, together with unique objects from artists and retailers, replicating the fan-to-exhibitor discoverability discovered on the present flooring at their reside conventions.

“The Haul represents a transformational digital first initiative, and what the way forward for commerce seems like for reside occasions and past,” stated Brandy Alexander-Wimberly, Managing Accomplice and Director of Shopper Technique, Spaceshop Commerce.

She added, “The ReedPop workforce are superb companions and it was actually a pleasure bringing their imaginative and prescient for a popular culture market to life. We chosen Adobe Commerce to construct The Haul, as a result of it is fully customizable, making it a pure match for this venture, in addition to different marketplaces Spaceshop will construct sooner or later.”


Launched simply in time for New York Comedian Con, which takes place Oct. 7 – 10, The Haul serves as a companion piece to ReedPop’s reside occasions.

{The marketplace} showcases merchandise from Star Wars, Harry Potter, Marvel and extra, in addition to distinctive one-of-a-kind fan artwork.


“As we started to reimagine the reside and digital occasion expertise, we knew that facilitating commerce between our exhibitors and followers was going to be pivotal,” stated Mike Armstrong, Vice President of New Initiatives at ReedPop.

He added, “As soon as we related with the workforce at Spaceshop, they helped us to construct a product that won’t solely assist our exhibitors generate income, however one that may enable us to deepen {our relationships} with our followers who’re searching for nice merchandise all 12 months lengthy. The fantastic Spaceshop workforce took our imaginative and prescient after which added their experience and steering to assist make this venture a actuality.”


The convergence of digital and bodily occasions has accelerated the necessity for progressive manufacturers like ReedPop to launch complementary ecommerce channels like The Haul.

The mannequin created by Spaceshop will enable ReedPop to develop its market and proceed to innovate by integrating with extra platforms and channels. Because it scales, ReedPop plans to develop the positioning to different international locations and channels.

“Spaceshop’s relationship with Adobe is constructed on a strong basis, which advantages shoppers like ReedPop,” stated Outi Greve, Senior Director of Accomplice Gross sales at Adobe. “Spaceshop’s workforce is expert at leveraging options that enable them to customise marketplaces for every distinctive shopper’s wants.”

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