Kum & Go Faucets Myplanet for Cellular Commerce

convenience store e-commerce

{Photograph} courtesy of Myplanet

DES MOINES, Iowa — Kum & Go LC has chosen Myplanet to additional modernize its digital structure and improve the shopper expertise. The multi-year settlement contains Myplanet’s Cellular Commerce Accelerator for touchless fueling, contemporary meals, rewards and presents.

“With Composable, we’ll be capable of speed up our velocity to market, enhance the standard of our buyer expertise and shortly combine different best-in-class commerce applied sciences to deliver the shop to our clients—all with out sacrificing the flexibility to construct one thing uniquely Kum & Go,” stated Ryan Lindsley, vp of promoting and digital technique for Kum & Go, Des Moines, Iowa.

  • Kum & Go is No. 18 on the CSP 2022 High 202 rating of firm owned and operated comfort shops by retailer rely.

New or improved capabilities will embrace:

  • Simpler to make use of buyer expertise with a refreshed appear and feel, aligned to the Kum & Go model.
  • Enhanced loyalty program, with extra methods for patrons to earn and redeem rewards.
  • Extra methods to pay, with help for quite a lot of fee strategies and digital wallets.
  • Larger flexibility and management over the cellular expertise and digital platform.

“At Kum & Go, we’re rethinking the entire comfort expertise, which incorporates creating extra handy methods for our clients to attach and have interaction with the model,” stated Levon Hooks, chief data officer at Kum & Go.

Kum & Go expects to implement this transformation on net and cellular platforms by later this 12 months.

Toronto-based Myplanet makes a speciality of headless commerce, buyer knowledge and retail knowledge platforms. Myplanet has constructed capabilities in data-driven design, AI implementation and personalization.

Established in Hampton, Iowa in 1959, Kum & Go is a fourth-generation, family-owned convenience-store chain with greater than 400 areas. Kum & Go plans to rent greater than 5,000 associates throughout all areas this 12 months, including 176 meals positions because it expands its model and meals program within the Des Moines, Iowa market.

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