Commerce

Kenneth Cole Strikes E-Commerce Web site to Nogin Hosted Cloud Platform

Jan-Christopher Nugent, CEO of Nogin, believes that his company's commerce-as-a-service platform, which was just adopted by Kenneth Cole, will change the landscape of e-commerce. 
Photo: Nogin

Jan-Christopher Nugent, CEO of Nogin, believes that his firm’s commerce-as-a-service platform, which was simply adopted by Kenneth Cole, will change the panorama of e-commerce.
Picture: Nogin

Kenneth Cole has moved its on-line retailer to Nogin’s commerce-as-a-service (CaaS) platform. The transfer allows the model to ship the absolute best e-commerce expertise to its clients in addition to improve gross sales, income, and execute research-and-development upgrades in actual time.

Kenneth Cole will likely be utilizing Nogin’s cloud providers and specialists layered on high of the Clever Commerce Platform, which is able to enable the corporate to scale with demand and obtain advantages corresponding to diminished or free transport and success prices and better conversion charges.

Nogin delivers CaaS to main manufacturers within the vogue, shopper packaged items, magnificence, well being and wellness industries. The corporate’s Clever Commerce product is a full-stack e-commerce platform that features analysis and improvement, gross sales optimization and machine studying. Nogin has delivered CaaS for different main manufacturers together with Honeywell, Hurley, Bebe, Lululemon, True Faith and Yeezy.

“Simply as Amazon Net Companies was revolutionary for on-demand cloud internet hosting, the Nogin platform is a game-changer in e-commerce,” mentioned Jan-Christopher Nugent, CEO of Nogin.

Kenneth Cole has beforehand used revolutionary strategies to assist improve its digital commerce gross sales. In Could 2021, the corporate collaborated with the social-game developer Zynga to launch its Kenneth Cole Satisfaction 2021 assortment in a cellular sport referred to as “Excessive Heels!” The limited-time collaboration, which ran in the course of the first two weeks of June, gave gamers the power to decorate a personality in merchandise from the gathering and play the cellular sport.

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