Commerce

E-commerce forges B2B2C alliance with on-demand supply accomplice EJINSIGHT

Photo: Lalamove

COVID-19 has fueled a surge in on-line buying, attested by authorities information that present a pointy progress in retail gross sales in Hong Kong for the ninth straight month in October, reflecting the outstanding resilience of the native retail sector.

Serving to to gasoline the transactions and guarantee native small and medium-sized enterprises (SME) proceed to thrive are providers that with only a few clicks permit them to obtain orders and provide them prompt reference to the driving force, walker, van or lorry that’s delivering the products.

Amid a increase in on-line buying, merely dropping off the objects on the door or on the reception will not be sufficient. E-commerce operators should guarantee deliveries attain the precise shoppers rapidly, safely and at a minimal price.

These on-demand supply platforms like Lalamove have laid out the groundwork within the pre-pandemic period, creating an ecosystem of driver-partners and their autos to assist SMEs attain their clients, thereby serving to to arrange a thriving B2B2C mode.

Underneath the B2B2C mannequin, small companies make the most of ecommerce platforms and infrastructure equivalent to Shopify and Boutir to promote to end-consumers. The alliance between on-demand supply platforms with these ecommerce platforms permits SMEs to faucet into well timed, cost-effective and environment friendly supply providers. This construction creates alternatives for small companies by providing them peer-to-peer promoting capabilities on-line and on the cellular. Additionally, SMEs save time together with prices that they might have incurred in the event that they needed to develop and keep their very own e-commerce platforms and supply providers.

Moreover, on-demand supply permits SMEs to scale their deliveries once they want after which utterly reduce once they don’t. This flexibility leaves such companies with no overheads or month-to-month commitments, serving to them to focus on all different vital areas of working a enterprise and making their merchandise.

For instance, in the course of the peak seasons like Valentine’s and Christmas, on-line florists would have flower orders fluctuate day-to-day. Working with a standard supply firm, they would want to decide to paying for a sure variety of deliveries per interval and cling to a schedule drawn up by the logistics firm. And in the event that they needed so as to add extra deliveries to accommodate an sudden last-minute buyer, or cut back deliveries to avoid wasting on prices when enterprise is gradual? Robust luck.

The chance to handle deliveries by way of a digital platform equivalent to net or cellular apps, nevertheless, flips this method on its head. It offers the ability again to small enterprise leaders, to allow them to be agile and immediately scale deliveries in keeping with their precise wants. The enterprise can rapidly add in additional supply orders when enterprise is booming, schedule deliveries upfront to assist plan operations, and cut back service or remove it utterly when deliveries will not be wanted.

In the meantime, managing the transit journey of products – from the producer to the end-customer – will be fairly sophisticated for a enterprise that has a number of orders, particularly if there are a number of items concerned that have to be sourced from totally different origin factors. On-demand supply platforms can usually iterate and develop options that match the related enterprise want.

By leveraging forward-looking know-how platforms, small companies have been capable of surmount numerous obstacles and make use of app-based options that has enabled a post-COVID retail ecosystem that brings individuals nearer collectively, introduces them to new experiences and finally transforms the general retail panorama to revitalize the native economic system.

— Contact us at [email protected]


Gary Chow


Managing Director of Lalamove Hong Kong

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