Coveo, the relevance cloud, has introduced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings collectively two well-known gamers within the AI-driven commerce area. The price of the acquisition was not introduced.
Coveo’s providing relies round a self-teaching related search engine, which crunches information on person conduct to robotically generate next-best-content and proposals. Qubit seeks to generate fashions primarily based on particular person shopper journeys to conjure customized digital experiences.
The acquisition also needs to help Coveo’s transfer into European markets.
Why we care. The Coveo and Qubit choices are related however not the identical, and if properly built-in might ship higher outcomes to companies searching for to steer customers via the perfect journey to conversion. The transfer comes towards the background, after all, of an elevated emphasis on digital commerce, and it’s notable within the launch that Coveo is searching for to serve a variety of channels, together with chatbots and cell.