THE BOCA RATON APPOINTS C-SUITE EXECUTIVES TO LEAD ICONIC RESORT INTO A NEW GOLDEN ERA Emily Snyder, Chief Gross sales Officer • Erica S. Kasel, Chief Advertising and marketing Officer Maria Burns-Aladro, Chief Human Sources Officer
BOCA RATON, Fla. (September 21, 2021) – Following the current reveal of The Boca Raton’s $175 million Section One evolution, Daniel A. Hostettler, President & CEO, publicizes his C-Suite administration group: Erica S. Kasel as Chief Advertising and marketing Officer; Emily Snyder as Chief Gross sales Officer; and Maria Burns-Aladro as Chief Human Sources Officer. With a confirmed observe report throughout luxurious hospitality, model advertising and marketing, and expertise growth, these achieved leaders will oversee the long-lasting property’s transformation because it reclaims its standing as one of many world’s most famed luxurious resorts and personal golf equipment.
“Our eyes are set on elevating The Boca Raton to extraordinary new heights, and we have curated a powerhouse lineup of well-respected leaders to steer us into the long run with unwavering function and precision,” stated Mr. Hostettler. “Erica, Emily, and Maria are consultants of their respective fields, and they’ll considerably form our enterprise, together with every member, visitor, and affiliate expertise.”
Erica S. Kasel, Chief Advertising and marketing Officer
Ms. Kasel is an award-winning luxurious advertising and marketing chief with greater than 20 years of expertise throughout the hospitality, publishing, and trend and sweetness retail industries. As Chief Advertising and marketing Officer at The Boca Raton, Kasel is charged with delivering an entire transformation of the model expertise. Her focus consists of growth of bespoke choices, and immersive retail collaborations and programming, together with modern communication methods to reposition the resort and membership because the #1 luxurious resort vacation spot in North America. In her earlier position heading up Advertising and marketing and Digital at Chanel for the U.S., Kasel led strategic communications, occasions and digital initiatives throughout the style, watch and wonderful jewellery division. She served on the corporate’s cross-divisional model, charity, and international process power committees. Most just lately, Kasel was Managing Director at Traub, a number one international advisory agency, the place she developed retail advertising and marketing and enterprise methods. Previous to that, she relaunched Clé de Peau Beauté for Shiseido’s H.Q. model group in Tokyo as CMO/CXO of Jane Smith Company.
Kasel gained her deep data of the posh client lifecycle as V.P. of Advertising and marketing at American Categorical Publishing, the place she revealed Departures and launched Centurion journal to Platinum and Centurion cardmembers. Her profession basis in international hospitality gross sales and advertising and marketing was with Omni, Sheraton, The Michelango, Most popular Lodges & Resorts, and Main Lodges of the World.
Emily Snyder, Chief Gross sales Officer
As Chief Gross sales Officer, Ms. Snyder will concentrate on driving The Boca Raton ahead into A New Golden Period. With greater than 30 years of luxurious hospitality expertise, Snyder joins The Boca Raton with intensive experience in managing numerous international groups at 5-Star resort manufacturers, and the power to shortly assess and align key stakeholders. Snyder will lead change inside the resort’s gross sales tradition to construct and develop high-performing groups, in addition to introduce distinctive experiences that may resonate with high-end teams and leisure vacationers.
Most just lately, Snyder was with Mandarin Oriental Lodge Group. Primarily based in London, she led and recruited a worldwide gross sales group of 70 folks in 12 workplaces as Senior Vice President, International Gross sales. These efforts included rising markets to drive gross sales into new resort openings in Paris, Milan, Marrakech, Bodrum, Dubai, Beijing, and Doha. Earlier than that, she served as Vice President, Gross sales and Advertising and marketing, The Americas, the place she oversaw eight inns inside the assortment. Snyder first joined the award-winning resort group throughout the opening of Mandarin Oriental, New York. Snyder started her profession on the iconic St. Regis New York as Director of Gross sales. Following that, she joined The Ritz-Carlton Central Park as opening Director of Gross sales and Advertising and marketing, the place she surpassed income objectives and established advertising and marketing partnerships with luxurious retailers.
Maria Burns-Aladro, Chief Human Sources Officer
A extremely achieved human sources government specializing in luxurious hospitality, Ms. Burns-Aladro brings 30 years of expertise into her new position as The Boca Raton’s Chief Human Sources Officer. Mr. Hostettler’s first C-Suite elect, Burns-Aladro has a confirmed observe report of building sturdy worker tradition, guiding coaching applications, and growing key expertise. Her energetic management type and trendy methods differentiate The Boca Raton to draw and retain world-class associates who will, in flip, ship flawless service to company and members.
Burns-Aladro’s most up-to-date place at The Boca Raton was as Director of Human Sources, the place she spent a decade because the cornerstone of the resort. She oversaw 1,900 staff and was devoted to reaching a optimistic work atmosphere whereas driving engagement, variety, succession planning, and adhering to all Federal, state, county, and native legal guidelines and insurance policies. Beforehand, Burns-Aladro served as Space Director of Human Sources at Luxurious Resorts & Lodges (LXR), Fort Lauderdale Assortment, together with Hyatt Regency Pier Sixty-Six Lodge & Marina, and the Bahia Mar Resort & Marina. Earlier than that, she was Space Director of Human Sources for the Naples Grande Seaside Resort Waldorf=Astoria, Edgewater Seaside Lodge Waldorf=Astoria, and Naples Grande Golf Membership. She launched her profession at prime Florida inns, together with the Omni Lodge Downtown Miami and The Grand Bay—the primary awarded 5-Star resort in South Florida. And she or he held tenures at Wyndham Miami Lodge and Wyndham Miami Seaside Resort.
The Boca Raton
The Boca Raton initially opened in 1926 as The Ritz-Carlton Cloister Inn. Within the Twenty-Twenties, it should have a good time its most outstanding evolution in historical past and its a centesimal Anniversary. 5 inns amid 200-waterfront-acres embody Cloister, Yacht Membership, Seaside Membership, Tower and Bungalows. The Boca Raton’s culinary choices showcase a world of taste, and a partnership with Main Meals Group. Resort facilities embody a half-mile non-public seashore, an award-winning spa, 18-hole golf course, 32-slip marina, Racquet Membership with 16 tennis courts and 4 pickleball courts, retail boutiques, 4 swimming swimming pools, and state-of-the-art health facilities and wellness collaborations, together with Orangetheory and Hydrow. For reservations, name (561) 447-3000 or go to TheBocaRaton.com
MSD Companions, L.P., and Northview Lodge Group acquired The Boca Raton in 2019.
MSD Companions, L.P.
MSD Companions, L.P., an SEC-registered funding adviser, was fashioned in 2009 by the companions of MSD Capital, L.P. Established in 1998, MSD Capital completely manages the property of Michael S. Dell and his household. MSD Companions makes use of a multi-disciplinary funding technique centered on maximizing long-term capital appreciation by making investments throughout the globe within the debt and fairness of private and non-private firms, actual property and different asset courses.
MSD Capital, L.P., owns 4 Seasons Resort Maui at Wailea and 4 Seasons Resort Hualalai, two of probably the most distinguished luxurious resorts on the planet, along with Fairmont Miramar in Santa Monica, CA, and 12 acres within the Knox District in Dallas.
Northview Lodge Group
Northview Lodge Group is a completely built-in resort working associate centered on a restricted variety of inns and resorts. Since forming in 2004, Northview has acquired over $2 billion in lodging property as a three way partnership associate and efficiently designed and executed over $275 million of building initiatives. The Group’s funding acumen, operational and design experience, proprietary administration instruments, and residential gross sales acumen produce worth at every stage of the property lifecycle.
This press launch was produced by Boca Raton Chamber of Commerce. The views expressed listed here are the writer’s personal.