Amazon nonetheless the highest e-commerce model for Canadians: RBC survey

A new survey has found that Amazon is the top e-commerce brand in Canada among online shoppers.

Amazon is the highest e-commerce firm in Canada, in response to a brand new RBC Capital Markets survey. (Photograph by Artur Widak/NurPhoto by way of Getty Photographs)

Whereas Canadians shopped on-line much less in 2021 than they did the 12 months the pandemic hit, a brand new RBC survey has discovered that Amazon remained the highest e-commerce model amongst web shoppers.  

RBC Capital Markets annual Canadian E-Commerce Survey discovered that Amazon (AMZN) remains to be the market chief in Canada, with 84 per cent of Canadians reporting that that they had bought an merchandise from the net retailing large prior to now 12 months. The following hottest model was Walmart, with 36 per cent of respondents saying that they had bought an merchandise from the corporate’s website within the final 12 months. 

The survey of 1,519 Canadians by way of SurveyMonkey additionally discovered that 54 per cent of respondents say they go to Amazon no less than as soon as per week, with one other 35 per cent saying they buy gadgets from the location between one and 3 times per 30 days. Most prospects flip to Amazon to buy electronics, music and flicks (43 per cent), adopted by attire, sneakers and equipment (41 per cent), and books (37 per cent). 

“Amazon’s benefit is pushed by low costs and value of supply,” mentioned the RBC report, authored by analysts Sabahat Khan and Irene Nattel. 

“These outcomes proceed to point that Amazon’s overarching technique of providing a broad choice, at costs shoppers understand to be the bottom available in the market, and with speedy supply, present a powerful worth proposition.” 

Amazon has been steadily increasing its presence in Canada, growing the variety of fulfilment centres scattered throughout the nation, in addition to increasing its company and tech groups in Toronto and Vancouver. The e-commerce behemoth introduced in December that it’s going to speed up delivery speeds to Yellowknife, N.W.T. and Whitehorse, Yukon, slicing common supply instances in half from 10 to 12 days to 5. 

Whereas Amazon remains to be main the best way in relation to on-line buying, general e-commerce ranges have moderated barely in Canada from the record-highs that have been hit throughout the peak of the COVID-19 pandemic. The RBC survey discovered that 63 per cent of respondents go to on-line retail websites no less than as soon as per week, down barely from 65 per cent in 2020. Nonetheless, extra individuals are following by on purchases, with almost one-third (29 per cent) of these surveyed saying they purchase issues on-line no less than as soon as per week, up from 25 per cent in 2020. 

The survey additionally discovered that consumers who made on-line purchases prior to now 12 months have been almost definitely to buy books, electronics, music, motion pictures, and toys. The classes that noticed the fewest web shoppers included groceries, mattresses and furnishings, however the survey discovered that on-line demand for these gadgets has “risen modestly” within the final 12 months. 

Alicja Siekierska is a senior reporter at Yahoo Finance Canada. Comply with her on Twitter @alicjawithaj.

Obtain the Yahoo Finance app, obtainable for Apple and Android.

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