ADA publicizes partnership with Haptik to take Conversational Commerce to the Subsequent Degree

  • This partnership goals to ship significant buyer experiences throughout all conversational channels similar to WhatsApp, LINE and e mail amongst others

  • The multilingual conversational commerce assistant can assist native languages in ADA’s 10 markets in South and Southeast Asia

KUALA LUMPUR, Malaysia, Dec. 6, 2022 /PRNewswire/ — ADA, the most important unbiased analytics, information, and synthetic intelligence (AI) enterprise in South and Southeast Asia, has partnered with Jio Haptik Applied sciences Restricted (Haptik), the #1 conversational commerce platform with presence in APAC and the US, to enhance buyer engagement and conversational commerce by delivering significant buyer experiences on WhatsApp, LINE, e mail, and different channels.

ADA announces partnership with Haptik to take Conversational Commerce to the Next Level

ADA publicizes partnership with Haptik to take Conversational Commerce to the Subsequent Degree

Powered by Haptik’s AI know-how, ADA’s Enterprise Messaging Platform will now be enabled with clever chatbots to interact in two-way communications that assist flip conversations into gross sales. The multilingual conversational commerce assistant is ready to assist all native languages in ADA’s 10 markets in South and Southeast Asia, making communications much more personalised and efficient.

“With the rise in digital consumption amongst shoppers within the area, leveraging on omnichannel conversational commerce to interact with digital savvy viewers supplies a major income progress for our shoppers, that isn’t to be ignored,” stated Srinivas Gattamneni, Chief Govt Officer of ADA. “ADA’s end-to-end eCommerce capabilities and wealthy trade expertise in  South and Southeast Asia is an ideal match to Haptik’s superior pure language processing (NLP) engine. This partnership will energy enterprise progress for our shoppers by means of know-how and information, providing a full suite of selling, commerce and expertise.”

“Haptik is delighted to be partnering with ADA, as our mixed tech stack and trade experience will allow manufacturers to enhance buyer engagement throughout all digital channels. Our end-to-end conversational commerce capabilities create a robust synergy that goals to not simply enhance lead technology however enhance buyer satisfaction (C-SAT) scores, present automated buyer assist that may scale back agent’s workload and finally scale income,” stated Mukund Seetharaman, Chief Working Officer of Haptik.

About ADA

ADA is an information and synthetic intelligence firm that designs and executes built-in digital, analytics, and advertising options.

Working throughout 10 markets in South and Southeast Asia, ADA companions with main manufacturers to drive their digital and information maturity, and obtain their enterprise objectives. We’re anchored on the next essential providers:

  • Offering enterprise insights, information enrichment, and superior analytics

  • Understanding the patron mindset and designing data-driven inventive advertising methods

  • Executing end-to-end digital advertising options for progress hacking, funnel optimisation, and aim optimisation

ADA enhances its distinctive digital experience with deep proprietary information of 375 million shoppers.

About Haptik

Haptik helps manufacturers purchase, convert, have interaction and delight customers with AI-driven, personalised, conversational experiences throughout 20 channels and 100+ languages. With the imaginative and prescient of making essentially the most compelling conversational commerce platform of the twenty first century, Haptik’s Conversational Commerce platform permits manufacturers to design pleasant experiences that enhance conversion charges throughout each stage of their buyer’s journey. Haptik’s main shoppers and companions embody KFC, Whirlpool, Starhub, HP, Reliance Jio, CEAT, Disney Hotstar, OLA, and Zurich Insurance coverage amongst others. The corporate has been featured as a Class Chief throughout many platforms together with Gartner, G2, Opus Analysis & extra.






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