Brasil Business news

Warner Music Group Launches Piseiro-Centered Report Label EH Brasil

Rio de Janeiro, Brazil. Picture Credit score: F Cary Snyder

Warner Music Group (WMG) has formally launched a file label referred to as EH Brasil, which can specialize “in Piseiro and different rhythms that dominate the Northeast area of Brazil.”

Warner Music Group unveiled EH Brasil – the newest in a sequence of recent labels from WMG – by way of a proper launch this morning. In line with the Entry Industries-owned firm’s concise announcement message, north of 60 million people reside in Brazil’s Northeast area, which comprises 9 of the South American nation’s 26 states.

The realm is likewise “house to Piseiro, a style of music which mixes digital keyboards with vocal harmonisation, usually performed by a loud speaker often known as a paredão,” per the doc. “Piseiro has additionally helped form a Brega funk-influenced fashion often known as pisadinha (small step), which has began to achieve in recognition over the previous couple of years. Different mixes of beats and rhythms which have proved standard within the area are bregadeira and vaquejada.”

On the personnel facet, EH Brasil administrators Samuel Pedro and Vinicius Lamournier Lopes De Araujo are set to go the newly minted label, “collaborating with a profitable trio of producers referred to as Mad Dogz.” The latter has labored with Alto Santo, Ceará-born singer Mari Fernandez on the much-streamed “Ficante Fiel” and with Pilões, Paraíba, native Marcynho Sensação on “Sem Querer Querendo.”

EH Brasil additionally introduced its first signing, “Linda Charmosa” artist Samarony O Vaqueiro. Recognized merely as “Samarony” amongst followers, the singer-songwriter at present boasts 1.4 million month-to-month listeners on Spotify, with the lion’s share of those streams attributable to the talked about single.

Relating to the breakout streaming recognition of Samarony – and Warner Music’s overarching effort to broaden its presence in Brazil – it’s value noting that 2020 noticed Latin America’s music trade develop by 15.9 % 12 months over 12 months, towards a 7.4 % uptick for international recorded music income, the IFPI’s yearend report revealed.

Brazil was the most important music market in Latin America in 2020, the report additional disclosed, and the continent generated 84.1 % of its 2020 music income from streaming. Bearing the purpose in thoughts, the foremost labels took plenty of steps in 2021 to crack down on “faux stream” operations and stream-ripping platforms in Brazil. Furthermore, Sony Music Leisure in April of 2021 dropped about $260 million on Brazil’s Som Livre.

And since late October of 2021, Warner Music Group has launched an Asia-based hip-hop label referred to as Asiatic Data, rolled out Atlantic Data Benelux in addition to Atlantic Data Germany, and purchased each Lyor Cohen-founded 300 Leisure and African music firm Africori.

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