Brasil Business news

UAE is the gateway to the area, Asia, says Apex-Brasil CEO

Augusto Pestana, CEO of Apex-Brasil
Augusto Pestana, CEO of Apex-Brasil
Picture Credit score: Carolina Antunes

Brasilia: Augusto Pestana, CEO of Apex-Brasil, is a profession diplomat from Sao Paulo, the buzzing Brazilian industrial hub. Having served at Brazilian missions in half a dozen nations throughout the globe he is aware of how his nation is perceived throughout – a fun-loving, soccer-playing, laborious dancing nation – however not a lot of a enterprise heavyweight regardless of being the most important economic system in South America.

As the top of Apex-Brasil, the Brazilian Commerce and Funding Promotion Company that’s spearheading the nation’s commerce and enterprise pursuits worldwide, he needs a change in that notion. In a freewheeling interplay in Brasilia, the capital metropolis, Pestana talks concerning the Brazilian commerce ambitions, its hopes in partnerships with the UAE, and the plans the nation has for spreading wings within the Asian area, forward of Brazilian President Jair Messias Bolsonaro’s go to to the Dubai Air Present and EXPO 2020 Dubai.

Excerpts from the interplay:

What’s Brazil seeking to achieve from Expo 2020 Dubai?

The Expo 2020 Dubai is vital to Brazil’s technique for the longer term within the Center East and past. We’re already seeing the variety of guests and they’re excellent, particularly when you concentrate on the context of the pandemic. Now we have a implausible alternative. For individuals who have already recognized Brazil, possibly there’s an thought or picture related to the nation. In any other case, they’ll get a chance to assume once more and replace the thought and are available to appreciate that it’s an attention-grabbing nation, so I wish to know extra about it and do enterprise with them. So Expo is absolutely necessary to us for our technique to replace our international picture.

Participation in Dubai Air Present

Dubai is absolutely huge. When you concentrate on the airports within the United Arab Emirates, when you concentrate on the ocean ports, when you concentrate on the investments they make. They’re altering every little thing in a totally completely different method and are reinventing the nation. It’s a enterprise place; a superb one, an excellent one. Very centrally positioned for entry to the Center East, South Asia, Europe, and even to Africa. It’s excellent. We’ve been there for a lot of gala’s and occasions. Dubai’s turning into, it already is, one of many international reference factors for gala’s of all kinds. We wish to ensure that in 2021-22, our presence on the Expo can also be a approach to speed up enterprise. We wish to ensure that we’re connecting with the world and all actions outsides the park of the Expo 2020 Dubai, which I will likely be attending quickly.

President Bolsonaro is visiting the UAE and he will likely be there on the Dubai Air Present. You may see the reference to Embraer, the Brazilian aerospace producer that produces industrial, navy, government and agricultural plane. We count on enterprise to occur on the Dubai Air Present. Embraer is an enormous firm they don’t want us. Now we have an excellent relationship Embraer however our most important job is to help firms that aren’t as huge as them. Some are suppliers for Embraer, others are simply small and medium-size firms and they are going to be at Dubai Air Present. I’m taking a look at some 50 or so alternatives, not solely in Dubai, but additionally in Abu Dhabi and different locations the place we may have a presence, both instantly or by means of our companions.

Brazil Pavilion at Expo 2020 Dubai

Brazil Pavilion at Dubai Expo 2020 is a really good instance of Brazilian structure. We wish to ensure that the messages of what Brazil is and what we do are conveyed correctly to the individuals there. Now we have an enormous pavilion. We’re very pleased concerning the pavilion as a result of it’s a success when it comes to guests it has attracted.

Brazil trade with GCC
Brazil’s commerce with GCC within the first 9 months of 2021 amounted to $10 billion
Picture Credit score: Supply: GIM/Apex-Brasil

‘Sao Paulo is a part of the Arab world’

It’s the first time that the Expo is being held within the Arab world. And if you speak concerning the Arab world, what is that this Arab world? It’s rising past standard boundaries. Though my household comes from Southern Brazil, I used to be born and raised in Sao Paulo, and to be fairly sincere with you, Sao Paulo is a part of the Arab world! Why? As a result of our heritage is united. For instance, my brother-in-law comes from a household which has roots in Syria and Lebanon. And I’m not alone. We’re speaking about thousands and thousands of individuals, simply within the state of Sao Paulo. In Brazil their whole numbers could possibly be round 50 million, some say. However we don’t differentiate. We don’t use this time period, Arab Brazilians, they’re simply Brazilians. The Arab connection is obvious if you see the meals and tradition – and we’re very happy with that.

Augusto Pestana, CEO of ApexBrasil
Augusto Pestana, CEO of ApexBrasil, with different officers

Future plans with the UAE

The long run is clearly for joint ventures. Apex-Brasil’s thought is to function each facilitators and matchmakers. If there are firms or funding funds within the UAE, within the alternatives in Brazil however are hesitant as a result of they don’t know sufficient about Brazilian market, we’re right here for them. We will discover a Brazilian companion and even one other worldwide companion with expertise in doing enterprise in Brazil, for them. It’s our job to ensure that this occurs. Even a few of the huge Brazilian firms are utilizing our providers. A primary instance is the meals trade. Now we have all seen the success of Sadia which is now a part of the BRF. They’re huge traders overseas they usually have invested within the UAE.

Looking for funding in infrastructure

An space the place Brazil and the United Arab Emirates might work extra could be infrastructure. Port infrastructure has already set a superb instance. DP World is already in Brazil and is eager on increasing, so we’re welcoming them to broaden their actions in Brazil. I sincerely hope that new relationships are made as a result of Expos are locations designed for such breakthroughs. Once you put individuals and other people collectively in locations such because the Al Wasl, new connections are made. So I do hope that new concepts will come from the Expo 2020 Dubai.

Exploring the Indian market

We’re desperately on the lookout for launch bases for India. We all know we’re already late, however for Brazil, India remains to be new territory. The Indian market is the longer term and it’s rising very quickly. Take into consideration what occurred with China. Once you take the figures of Brazilian commerce some 25 years in the past, China was a minor participant. Now they’re our main buying and selling companions. The identical will occur with India. All people is aware of that. Brazil needs to be extra energetic there. India is already an necessary commerce and funding companion for Brazil, however we all know we will do extra. We have to deploy individuals who know the fact in India to assist us develop new merchandise for the Indian market. Dubai might be top-of-the-line locations for that. We’re reinforcing our group in Dubai in order that there will likely be an India workplace inside our Dubai workplace with devoted employees liable for exploring the Indian market.

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