Brasil Business news

TIM companions with DigitalReef to create new cell advertising and marketing and promoting channel

RIO DE JANEIRO, Dec. 20, 2021 /PRNewswire/ — TIM, the main 4G operator in Brazil, has teamed up with DigitalReef, a world cell advertising and marketing and promoting expertise firm, to create a brand new advertising and marketing and promoting channel utilizing the “My TIM” software. The appliance will now ship extra assertive and customized push notifications in line with the profile of every particular person buyer.

The expertise offered by the partnership with DigitalReef entails SDKs (software program improvement kits), which combine present functions into the “My TIM” software. After the person’s consent, the applying analyzes information comparable to geolocation info and software utilization so as to set up a behavioral profile.

It complies with privateness rules, together with the Brazilian Knowledge Safety Legislation. Thus, it’s attainable to counsel companies and provides based mostly on the preferences of every particular person buyer. As well as, in contrast to conventional SMS provides, the advertising and marketing actions now additionally use banners, GIFs and movies throughout the software, offering a richer and extra engaging expertise.

The brand new mannequin additionally permits suppliers and companions to run promoting campaigns and counsel their merchandise extra successfully. The initiative consolidates TIM’s effort to additional develop its enterprise by searching for income diversification.

The corporate has been working to develop the variety of companies provided via partnerships, whereas using its person base as an asset for brand spanking new enterprise. Thus, TIM leverages alternatives whereas including worth to its buyer base.

Renato Ciuchini, TIM Brasil’s Vice President of Technique and Transformation acknowledged: “The partnership with DigitalReef reinforces TIM’s work on a number of fronts and in distinctive methods. Our cell advertising and marketing initiatives prioritize the client expertise and the client can rely on focused content material and communication, including worth to the service provided by the corporate”.

DigitalReef’s platform acts as further stock for the TIM Advertisements platform, rising the person monetization potentialities. The partnership permits TIM to optimize your complete buyer journey by connecting on-line and offline occasions. On this method, the corporate’s campaigns might be extra assertive, including better worth to the client.

TIM’s advertisements now have a greater variety of supply choices. They turn out to be extra partaking and generate higher outcomes through the use of distinctive push notifications and messaging with photographs, movies, surveys, app installs, repeated interactions and superior media. The result’s better person engagement within the software, much less consideration dispersion and a fair higher expertise.

The DigitalReef group may even be accountable for buying new campaigns and advertisers. “We’re very dedicated to working with TIM to drive their advertising and marketing and promoting capabilities even additional, maximizing worth and enhancing the general buyer expertise,” DigitalReef CEO Maurizio Angelone stated. “Our complete platform will assist TIM benefit from this gross sales channel.”

About TIM
“To evolve along with braveness, reworking expertise into freedom” is TIM’s objective, working all through Brazil with telecommunications companies centered on the pillars of innovation, buyer expertise and agility. The corporate is acknowledged for main essential actions out there for the reason that starting of its operations within the nation and is on the forefront of society’s digital transformation, which is in keeping with its slogan: “Think about the chances.”

Since 2015, it has been the chief in 4G protection in Brazil, connecting even the countryside to allow innovation in agribusiness. It pioneered the activation of 5G networks within the nation, with the creation of Dwelling Labs in 2019, and is prepared for the subsequent era of cell networks.

TIM values range and promotes an more and more inclusive tradition, with a piece surroundings based mostly on respect. The corporate is dedicated to the perfect environmental, social and governance practices and, for that reason, it’s a part of essential portfolios throughout the Brazilian inventory alternate, such because the S&P/B3 Brazil ESG, the Carbon Environment friendly Index (ICO2) and the Company Sustainability Index (ISE), being the main telecommunications operator in consecutive appearances on this checklist – 14 years.

Additionally it is a part of B3’s Novo Mercado, acknowledged on the highest stage of company governance and was the primary telecommunications firm accredited by the Normal Comptroller’s Workplace (CGU) with the “Professional-Ethics” seal and the primary operator to acquire the ISO 37.001 certification. For extra info, go to

About DigitalReef
DigitalReef brings collectively an internationally skilled government group of over 100 staff, implementing modern cell advertising and marketing and promoting applied sciences all through Latin America. Headquartered in Miami, it operates in ten nations, with workplaces in main city facilities together with São Paulo, Brasília, Mexico Metropolis and Buenos Aires. For extra info, go to

SOURCE DigitalReef

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