Brasil Business news

Prosus N : Latin America social commerce platform Facily raises US$135 million in Collection D extension

Latin America social commerce platform Facily raises US$135 million in Collection D extension

  • The corporate reaches unicorn standing and has raised greater than US$500 million over the previous 12 months

São Paulo, Brasil, 23 December 2021 – Facily, the main social commerce platform in Latin America, has acquired a US$135 million Collection D-1 funding from a gaggle of traders led by Goodwater and Prosus. The spherical is an extension of the US$250 million Collection D introduced in November, including as much as greater than US$500 million in capital raised by the Firm up to now 12 months, and positioning Facily as the primary unicorn within the Latin American social commerce area.

Current in 9 states in Brazil and with greater than 7 million lively customers, Facily has skilled exponential progress over the past yr, leveraging its asset-light community-group-buying mannequin, logistics community and know-how platform. The corporate now ranks as one of many fastest-growing worldwide buying apps, in accordance with App Annie.

Facily was based by Diego Dzodan, Luciano Freitas and Vitor Zaninotto in 2018 with the mission to eradicate the obstacles of conventional e-commerce to offer low-income populations in Brazil higher entry to reasonably priced merchandise. “Our mission is targeted on offering our prospects with top quality items on the lowest costs by leveraging neighborhood group shopping for – and all in a really environment friendly method,” says Diego Dzodan, co-founder and CEO of Facily.

In line with Dzodan, Facily continues to be within the early phases of addressing the huge market alternative in simply Brazil. Roughly 85% of the Brazilian inhabitants spends a median of 65% of their household revenue on meals and to this point have been all however excluded from conventional e-commerce.

“Facily’s mission to supply on a regular basis items on the lowest costs resonates deeply with all Brazilians, particularly in a time of rising inflation,” says Chi-Hua Chien, Co-Founder and Managing Associate at Goodwater. “Facily has disrupted a number of provide chains by way of social commerce and within the course of constructed a robust platform that gives for the day by day wants of hundreds of thousands of Brazilian households.”

“Facily recognized early on that social commerce is a quickly rising, sustainable channel for commerce, but lacked inclusivity in Latin America,” stated Denis Pedreira, Latin America Investments, Prosus. “The corporate’s mannequin ensures prospects have one of the best costs for items, increasing entry to reasonably priced merchandise with the comfort that comes with on-line buying. In keeping with our funding thesis to zero in on sectors of the economic system the place know-how can result in significant change in client behaviour and economics, we consider in Facily’s mission and are excited to accomplice with the workforce to broaden social commerce all through Latin America.”

In addition to Goodwater and Prosus, the spherical had the participation of different related traders, together with Spruce Home, Rise Capital, JS Capital, Tru Arrow, Quona, Citius and Convivialité Ventures. With the proceeds, Facily will proceed investing in know-how and logistics, strengthening its place because the main social commerce platform in Latin America.

“The assist of high traders in Latin America and past has allowed us to scale exponentially in a brief time frame and their ongoing dedication to our technique validates the massive potential of our enterprise mannequin,” says Dzodan.

About Facily

Facily is the primary social commerce platform in Latin America. Based in 2018, the enterprise goals to advertise group buying and join customers to one of the best costs and multi-category merchandise.

About Goodwater

Goodwater’s mission is to empower distinctive entrepreneurs who’re altering the world by means of client know-how. We’re dedicated to the entrepreneurs who pioneer highly effective new platforms that serve client wants throughout housing, healthcare, meals, monetary providers, transportation, training, and leisure. Our workforce has greater than 40 years of expertise investing in main client know-how firms around the globe, with a portfolio spanning over 25 international locations. Goodwater and its companions have been honoured to spend money on and assist construct main firms comparable to Chegg, Coupang, Daangn Market, Everly Well being, Fb, Getir, Greenlight, Kakao, MoMo, Monzo,, Spotify, Stash, Toss, Twitter, Weee!, and Xendit. For extra details about Goodwater Capital, please go to

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